Hispanic Strategy Consulting

Construction workers checking to see if a post is plumb
A Hispanic worker smiling, wearing a hard hat and safety glasses
 

Our differentiation lies in our depth of understanding of both the U.S. and Hispanic cultures—as well as the Spanish language—and their interplay on construction projects.

This allows us to offer unique perspectives on your challenges and to creatively develop actionable solutions with measurable results.

General contractors, subcontractors, and construction retailers turn to Hartmann & Co. when challenged with leading the Hispanic demographic in one or more of the three following areas: retention, safety, and productivity.

Owners and senior leaders reach out to us when they are struggling with:

 

Retention

- Implementing a culturally-intelligent Hispanic recruiting plan
- Upgrading their online application process to make referrals easier
- Articulating a meaningful career development path for Hispanic craftworkers
- Retaining Hispanic craft workers
- Engaging Hispanic workers to improve front-line communication
- Enabling positive word-of-mouth among Hispanics, online and off
- Incentivizing Hispanic workers in culturally-intelligent methods


Safety

- Bridging the English-Spanish language gap to improve safety
- Ensuring safety training is understood and embraced
- Updating safety training to be culturally relevant
- Enabling leaders to develop trust across language gaps
- Enhancing leaders' Cultural IQ to influence effectively
- Improving accountability regardless of language preference
- Integrating literacy evaluations during the onboarding process


Productivity

- Improving communication to reduce frequency of rework
- Improving communication to reduce wait times
- Improving communication to minimize need for translators
- Overcoming the "head-nod" as a gesture for clarity
- Ensuring critical processes are understood and executed well
- Incorporating culturally-intelligent designs for key processes
- Teaching Spanish speakers English for the job site

A flow chart demonstrating how leadership allows you to establish trust and improve productivity, retention, and safety
 
 

Leadership, Simplified.

Your ability to lead is shaped by two things: what you say and what you do. That’s it.

Your awareness of culture will drive your leadership behavior—what you do. Your awareness of language will drive what you say. However, culture will inform what you say and language will inform what you do. Language and culture influence and inform each other.

When combined, you will be able to more effectively establish trust—the foundation of leadership and meaningful relationships. Once you’ve established trust, achieving your goals of improving productivity, retention, and safety (or any combination of these) becomes more realistic. Only after you’ve established trust can you begin to think about going from good to excelente.

Let’s collaborate.

If interested in collaborating, contact our team here and share your specific goals, outcomes, and challenges. That will help us determine if we're a fit for a potential engagement. In the event we are not a fit, we'll do whatever we can to find you a better consulting partner.

 
CEO and Construction Leadership author Bradley Hartmann addressing a crowd

LIMITED AVAILABILITY 
Given our existing slate of clients and Bradley Hartmann's speaking schedule, we only take on a limited number of consulting clients each year.