Workshops

This interactive workshop brings the principles of The Air Raid Sales Offense to life, helping your team simplify their approach, focus on high-value opportunities, and confidently close more deals at higher margins. Your team will dive deep into the playbook, develop customized strategies, and leave with actionable steps to execute a winning sales offense.

Designed for sales managers to address their two most common challenges: consistently setting clear expectations and holding their sales reps accountable.

This highly interactive and engaging workshop offers proven tools and tactics to ensure goals, sales activities, and personal plans of accountability are clearly established for each sales rep.

Customizable, engaging, and interactive, our half-day and full-day sales workshops are perfect fits for sales teams and associations looking for a workshop that attendees will rave about. Far from the "sage on the stage" who talks down to the audience, attendees are constantly involved as they learn by doing. Incorporating various forms of media into his presentation, Hartmann keeps attendees laughing and learning.

Human beings are bias-making machines. We all have and employ them—consciously and subconsciously—as we navigate our busy lives. The challenge is becoming aware of our personal biases and understanding if those biases affect our ability to lead. In this engaging and entertaining workshop, Hartmann combines candor and humor to help attendees know themselves better in order to better lead others.

In this engaging and interactive workshop, attendees will learn immediately applicable leadership and communication strategies for the two fastest growing demographics in our industry: Millennials and Hispanics.

In partnership with Purdue University and the University of Denver, Bradley Hartmann led an intergenerational, industry-specific study to evaluate how each generation views themselves—and views the other generations. The results and recommendations will entertain and enlighten, enabling your multigenerational team to collaborate more effectively.

The Spanish language is now the dominant language on the job site and no one underestimates the importance of clear communication in construction. Despite widespread failure within our educational system to make learning a second language simple and entertaining, Hartmann does just that. He brings relevant language skills to life in a way that is memorable and fun.

For years Hartmann used his negotiation skills to save PulteGroup tens of thousands of dollars annually contracting with dealers, distributors, manufacturers, and subs. In this workshop, Hartmann instills the negotiation mindset and shares a framework to ensuring your margins won't be squeezed without your consent.

With his fluency in Spanish and his cultural experience living in Guadalajara, Mexico, Hartmann helps your team bridge the language and cultural gaps to improve communication and trust to develop long-term loyalty among your Hispanic customers and colleagues.

Leveraging the insights and examples in the defining book on LBM social media strategy—The Skeptical Lumberman Guide to Social Media—Bradley Hartmann shows sales and marketing teams how to consistently expand on their own insights to enable them to return to their customers and prospects month after month with original content that helps builders make, find, or save money.